Benefit from the transfer of global manufacturing, China's mold industry in recent years to achieve rapid development, has become the world's mold production and trade in large countries, but with the transformation and upgrading of the manufacturing industry on the demand for mold and the international equipment manufacturing industry, compared with the advanced level of development, China's mold industry is still in the "big but not strong" stage. Mold production enterprises and general industrial products enterprises, compared with the number of enterprises, the overall scale of individual enterprises is small, mostly small and medium-sized enterprises, concentration is low.
Domestic mold industry marketization is high, the competition is more intense, the domestic mold manufacturing enterprises from the mode of operation can be roughly divided into four categories:
① The first category is the product group investment in the establishment of the mold company, mainly for the production of products belonging to the group and new product development services, most of the use of divisions, branches of the way to run. This type of mold companies continue to improve the mold design and manufacturing technology and manufacturing capacity to meet the group's product competitiveness to improve demand.
② The second category is a clear market segmentation of the positioning of large-scale mold enterprises (such as automotive parts, rubber tires, motor cores, mold standard parts, etc.), the mode of operation, including shareholding (including listed companies), limited liability company, sole proprietorships and so on. This type of mold enterprises in investment management, business management, technological innovation, talent development, brand building and other aspects of the continuous all-round improvement to maintain the competitive advantage of enterprises, is the backbone of China's mold manufacturing industry.
③ The third category is to mold niche positioning of small and medium-sized mold enterprises (such as precision injection molds, multi-position progressive punching die, metal extrusion mold, plastic extrusion molds, checking, jigs and fixtures, etc.), the mode of operation, including joint ventures, sole proprietorships, individuals, and so on. This kind of mold enterprises in the market mostly focus on the global and actively track the development of new industries and mold forming new technologies, the use of their own formation of niche areas of "specialization, precision" advantage, to make up for the first, the second type of enterprise "ability gap" at the same time, timely detection of And quickly seize the new mold market, is to promote China's mold industry "from big to strong" of the vital forces.
The fourth category is based on the agreement to manufacture (OEM), commissioned processing of small molds and parts processing enterprises, operating in a flexible manner, such as partnerships, families, individuals, etc.. This type of mold enterprises focus on the mold industry cluster area in the development of professional mold enterprises on the demand for social processing capacity, and commissioned enterprises to establish mutual trust and complementary cooperative relationship, to become a part of the "mold manufacturing ecosystem". Mold industry has obvious "Matthew effect". Sufficient funds, large-scale mass production, advanced equipment, research and development capabilities of the first and second type of excellent manufacturers with long-term technical research, experience and product quality advantages of the strength of the trust of large customers, and customers to establish an interdependent co-development of the strategic partnership, and continue to obtain orders from large customers, with the business scale continues to expand, the customer base increased, the increase in corporate profitability, the class of enterprises to continue to increase R & D, equipment investment, and become part of the "mold manufacturing ecosystem". Enterprises continue to increase R & D, equipment investment, so that their own technical capabilities, manufacturing capacity to continue to improve the competitive strength of the more and more. The capacity and varieties can not meet the different needs of customers, technology research and development capabilities are weak, unable to improve technology and product standardization and reduce production costs, product consistency is low, often due to a lack of funds, insufficient orders, meager profits can not support the follow-up technology, equipment investment, resulting in weaker and weaker competitiveness, which presents "the stronger the stronger the weaker the weaker" polarization. The weaker the weaker" polarization pattern.
4. automotive mold industry development trend
(1) automotive mold to precision, large-scale, automation and intelligent direction of development
In terms of precision, automobile vehicle consists of about 30,000 parts, the product structure is complex, high precision, and at the same time for the realization of automated welding, automated assembly, the processing accuracy of automotive parts and components required more and more, thus promoting the mold continues to develop in the direction of precision.
In terms of large-scale, stamping die, for example, in the past, automotive stamping die commonly used single-station die, multi-station die structure design, with technological advances and equipment level, can reduce costs and improve production efficiency of the smooth-feeding die in the production of metal structural parts have been more and more widely used. The continuous stamping process of the downstream feeding die makes the design of the die more complicated, and the volume and weight of the die increase. In the automation and intelligence of automotive mold, on the one hand, CAD, CAE and other intelligent design and engineering software in the mold design phase of the extensive use, on the other hand, embodied in the robot transfer technology, optical automatic detection technology in the mold production and assembly of a wide range of applications.
(2) the future of mold technology is mainly to the direction of new material molding technology development
Safety and energy saving and emission reduction is the eternal theme of automobile development. Most of the traditional automobile body covering parts using steel, without reducing the safety of the car under the premise of reducing the weight of the car, reduce energy consumption and carbon emissions, various automobile manufacturers continue to try to introduce a variety of lightweight, high-strength new materials, such as the use of high-strength steel plate, the use of galvanized sheet metal process. The realization of lightweight body has become a mainstream R & D direction in the design of automotive parts, which requires mold companies to study and explore the failure of new materials, failure mechanisms, failure laws and material categories, parameters of the qualitative and quantitative relationship between the development of the corresponding lightweight, high-strength materials, molding technology and mold design and manufacturing technology.
(3) mold development capabilities as the core, part of the automotive mold enterprise business gradually to the downstream parts industry expansion
Mold technology level determines the production yield of metal structural parts, production efficiency, material utilization. Stamping die industry, for example, part of the stamping die enterprises to excellent mold design capabilities as the core, play the role of metal structural components "performance amplifier", to provide customers with structural components process design, mold design and development, mold manufacturing, metal structural components production and sales of integrated services, a more efficient response to customer demand.
As the automotive stamping die is the downstream automotive metal structure parts production and manufacturing of basic equipment, mold manufacturers usually have a more in-depth understanding of the automotive metal structure parts of the market demand, process flow, sales channels, etc.. Within the industry, some of the automotive stamping die enterprises with stronger technical strength and higher management level have gradually extended to the downstream industry chain with the die as the core, established metal structural parts production lines, and provided customers with integrated services from dies to products based on the stamping dies designed and developed by themselves.
5. Industry barriers
(1) Customer Barriers
Automotive molds, as the basic equipment for auto parts production, will largely affect the quality, performance and service life of mass-produced parts, so downstream customers have very strict requirements for mold suppliers. Famous downstream enterprises usually formulate a set of strict standards to examine the ability of mold suppliers in various aspects, not only require suppliers to provide reliable quality products, but also on the supplier's R & D and testing capabilities, the advanced manufacturing equipment and maintenance status, processing technology, production process arrangements, experienced engineers, the quality and number of technicians, the implementation of the staff, quality management system, the working environment and other aspects of the strict requirements. Strict requirements are put forward in the following aspects. After the qualified inspection, it is still necessary to go through a number of project verification before the mold manufacturer will be included in its global procurement system to establish a long-term cooperative relationship. These downstream well-known enterprises once identified a mold supplier qualification, in order to ensure the consistency of product quality and delivery timeliness and reliability, usually will not easily interrupt the cooperative relationship, thus forming a strong customer adhesion. This strict supplier qualification, as well as based on long-term cooperation and the formation of stable customer relationships, new entrants to the industry to form a high customer barriers.
(2) Technical barriers
Automotive molds for customized products, complex structure, high precision requirements, personalized demand is obvious, the above characteristics of the mold requires mold manufacturing enterprises must have a strong product development capabilities, technological innovation level and cover the entire production cycle of quality assurance capabilities. At the same time, with the downstream enterprises on the mold material strength, service life, manufacturing accuracy, punching efficiency, plastic deformation characteristics of the plate, unequal material thickness, lightweight and other technical requirements continue to improve, the mold manufacturing enterprises of product development and manufacturing capacity to put forward higher requirements. Mold manufacturing enterprises in the manufacturing process, quality control, on-line commissioning and other aspects of the need for long-term practical experience and production applications in order to master the core technology, and through the continuous acceptance of orders to further optimize the original technology, through the continuous development of new products to meet the customer's new needs, followed by the formation of new processes, new methods. New entrants to the industry due to the small size, lack of experience, it is difficult to master the mold design and development capabilities and core production technology in a short period of time, the formation of technical barriers.
(3) Capital Barriers
Automotive mold industry has a large fixed investment, manufacturing and delivery cycle is longer, belongs to the capital-intensive industry. First of all, enterprises in the early stages of construction need to buy special processing equipment for the production of molds, the high stability and reliability of this type of equipment determines the high price level, the initial fixed asset capital investment is larger; Secondly, molds for customized products, manufacturers need to invest in pre-design research and development and core component procurement, design and development of advances in capital is generally higher; In addition, from the acquisition of orders to the design, processing, assembly, commissioning and other production links, and then to the shipment, the final sales payback link, the order cycle is generally higher. In addition, from order acquisition to design, processing, assembly, debugging and other production links, and then to the shipment, the final sales payback link, the order cycle is generally longer, the enterprise's production working capital needs are greater. With the intensification of competition in the mold industry, enterprises in technology, equipment, personnel and other aspects of the investment is growing, which requires companies to enter the industry has a strong financial strength.
(4) talent barriers
Automotive mold industry involves mechanical design, structural mechanics, materials science and other multidisciplinary and technical applications, is a technology-intensive industry. Mechanical design, the need for molds, assembly, stamping, welding and other technical processes for continuous optimization; structural mechanics, mold design and development links need to ensure that the material in the role of force, a specific deformation, while avoiding possible cracking or wrinkling. With the innovative use of processes, the accelerated pace of technological innovation, production automation and information technology to enhance the level of long-term cultivation of the mold industry to cultivate a group of deep professional background, rich practical experience, research and development and innovation capabilities of the outstanding technical talent team, to maintain a leading edge in the industry change. For new entrants in the automotive mold industry, especially the lack of scale advantage and production experience of enterprises, it is difficult to build a reasonable professional structure of the talent team in a short period of time and always ensure the stable development of the talent team, so the automotive mold industry there are certain barriers to talent.
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